Marketing Insights

Marketers and senior executives from start-ups to international corporations provide an inside perspective on innovative trends and activities in the technology industry. Discover how they create awareness, trial and purchase among B2B and B2C businesses.

Marketing Insights features marketers and senior executives from start-ups to international corporations who provide an inside perspective on innovative trends and activities in the technology industry. Discover how some of the most successful marketers are creating awareness, trial and purchase among B2B and B2C businesses around the globe.

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Episodes:

Episode 1: Social Media Tools, Platforms vs People

David Libby, Senior Social Media Consultant, speaks with Gary Thompson, CEO of Clarity Communications about the way Marketers are changing their view of what is possible through the tools of social media.

May 20th, 2011
Duration: 09:23